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Our Story

Our Mission and Our Values

Our history echoes the International HNW Life Insurance Industry. While International HNW Life insurance started in the late 1990s, the category of International HNW Life Insurance Industry actually began in 2004.  Apeiron was part of creating that category.  For over two decades, Apeiron has been at the centre of building the industry. While we helped focus the industry through private bank distribution, we now believe it is time to help every HNW individual irrespective of their residence or banking affiliations that fit their needs. As one of the few remaining second-generation, independently owned and operated companies, Apeiron is the most important player in the International HNW Life insurance industry today.

Meet the Team

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Alexis Lim

Senior Client Operations Manager

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Andy Man

Founder and Chairman

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Christina Chan

Client Operations Manager

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Elyn Loh

Senior Client Operations Manager

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Jason Tsai

Business Development Manager - USA

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Justin Man

Chief Executive Officer

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Monica Zhou

Client Operations Executive

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Samantha Wong

Sales Director - North Asia

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Veronica Lee

Client Experience Director


Amalia Gomes

Sales Support Manager - UAE


Anil Madnani

Sales Director - MENA

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Cybelle Quek

Operations Associate

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Eunice Soon

Client Operations Executive

- Inforce


Jibin George

Business Development Director


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Lily Lee

Client Operations Manager - Case Design

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Nicole Chan

Client Operations Manager


Shah Mohammad

International Marketing Director

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Viv Lee

Executive Vice President

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Amanda Chew

Client Operations Executive

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Berna Shin

Client Operations Executive

- Case Design


Debashish Maitra

Executive Director

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Genevieve Lim

Senior Client Operations Manager

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Joenie Tan

Business Development Director - South East Asia


Lucy Fu

Sales Support Executive -

North Asia


Peter Tsih

Special Advisor

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Steven Man

Chief Financial Officer

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Yarris Soh

Client Service Director

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Andy Lee

Client Operations Executive

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Cherie Zhai

Senior Business Strategy Manager - North Asia

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Ellen Eng

Client Operations Executive

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Irene Man

Executive Vice President


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Jolene Leong

Client Operations Manager

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Michelle Yung

Executive Administration Director

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Rita Huang

Global Head of Client Operations & Underwriting

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Tabitha Soon

Client Operations Director

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Zachary Lalwani

Senior Associate -

Marketing & Technology 

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