About Us
We Empower Experts
History, Expertise, and Values
As a family-owned and operated business now being managed by the 2nd generation, we understand the unique needs of your customers and your business.
Our expertise stems from working with thousands of high net worth individuals and hundreds of firms like yours, growing your HNW advisory knowledge over the past two decades.
At our core, Apeiron remains a family company built and run on the same values since its founding. As a result, we apply the same guiding principle for us as to our customers: Protecting Values for Generations.
What We Do
We started Apeiron in 2002 to pioneer the offshore life insurance industry Pan-Asia. Today, our focus is to continue our mission of ensuring that every high-net-worth individual has access to wealth protection solutions in multiple jurisdictions. We do this by empowering our experts with education, access to the world’s best products, and upskilling them with advanced insurance technologies. Most importantly, we focus on providing our partners with world-class service and support.
Meet The Team

Alexis Lim
Operations Manager

Anil Madnani
Sales Director - MENA

Douglas Lau
Digital Insurance Brokers
General Manager

Genevieve Lim
Operations Manager

Monica Zhou
Operations Executive

Tabitha Soon
Operations Director

Zachary Lalwani
Marketing & Technology Associate

Amanda Chew
Operations Executive

Berna Shin
Operations Associate

Ellen Eng
Operations Executive

Irene Man
Executive Vice President
Operations

Nicole Chan
Operations Manager

Veronica Lee
Customer Experience Director

Andy Lee
Operations Executive

Cherie Zhai
Senior Business Strategy Manager - North Asia

Elyn Loh
Operations Manager

Justin Man
Chief Executive Officer

Samantha Wong
Sales Director - North Asia

Viv Lee
Executive Vice President

Andy Man
Founder and Chairman

Debashish Maitra
Executive Director

Eunice Soon
Operations Manager

Michelle Yung
Executive Administration Director

Steven Man
Chief Financial Officer

Yarris Soh
Business Development Director