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About Us

We Empower Experts

History, Expertise, and Values

As a family-owned and operated business now being managed by the 2nd generation, we understand the unique needs of your customers and your business.


Our expertise stems from working with thousands of high net worth individuals and hundreds of firms like yours, growing your HNW advisory knowledge over the past two decades. 


At our core, Apeiron remains a family company built and run on the same values since its founding. As a result, we apply the same guiding principle for us as to our customers: Protecting Values for Generations.

What We Do

We started Apeiron in 2002 to pioneer the offshore life insurance industry Pan-Asia. Today, our focus is to continue our mission of ensuring that every high-net-worth individual has access to wealth protection solutions in multiple jurisdictions. We do this by empowering our experts with education, access to the world’s best products, and upskilling them with advanced insurance technologies. Most importantly, we focus on providing our partners with world-class service and support.

Meet The Team


Alexis Lim

Operations Manager


Anil Madnani

Sales Director - MENA


Douglas Lau

Digital Insurance Brokers

 General Manager


Genevieve Lim

Operations Manager

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Monica Zhou

Operations Executive


Tabitha Soon

Operations Director


Zachary Lalwani

Marketing & Technology Associate

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Amanda Chew

Operations Executive


Berna Shin

Operations Associate

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Ellen Eng

Operations Executive


Irene Man

Executive Vice President


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Nicole Chan

Operations Manager

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Veronica Lee

Customer Experience Director


Andy Lee

Operations Executive

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Cherie Zhai

Senior Business Strategy Manager - North Asia


Elyn Loh

Operations Manager


Justin Man

Chief Executive Officer


Samantha Wong

Sales Director - North Asia


Viv Lee

Executive Vice President


Andy Man

Founder and Chairman

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Debashish Maitra

Executive Director


Eunice Soon

Operations Manager

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Michelle Yung

Executive Administration Director


Steven Man

Chief Financial Officer

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Yarris Soh

Business Development Director

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